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BEAUTIFUL ON/OFF

CLIENT PROJECT: JOHN LEWIS

Design compeition:
2nd RUNNING UP

​This client project is to design a TV stand that fit into John Lewis' target audience ranging from 25 to 45 year-old. The approach in this design is to create a different view from the history of TV stand. The use of fabrics creating a plain surface to project a soft appearance to the TV stand, covering all the electronic devices which opposite the traditional hard and boxy shape. 

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